The UK Advertising Standards Authority has upheld a complaint regarding a BoyleSports digital advertisement. The regulator found the campaign, displayed on the Racing Post website in March, to be in breach of responsible gambling guidelines.
The authority determined that the promotion encouraged frequent or repetitive participation in betting. The specific marketing material advertised the Bank Builder Jackpot, a feature intended to drive user engagement.
Compliance and Promotion Details
The decision stems from a review of the paid display ad's content and structure. The ASA concluded that the offer incentivized behavior inconsistent with responsible wagering standards. This ruling applies to the specific March campaign rather than the operator's broader portfolio.