Cricket Enthusiast launched on 13 August 2026 as a new platform providing live scores, odds comparison, and player analysis. The service also operates as a testing environment for AI-driven engagement tools intended for the iGaming sector.
The platform tracks competitions including the Indian Premier League, The Hundred, the T20 Blast, and the upcoming European T20 Premier League. It offers fixtures, team statistics, cricket news, and a free-to-play Pick ‘Em prediction game.
AI Workflows and Market Testing
WiseWager, the developer behind the platform, uses the environment to test AI-generated content and compliance processes before deploying them for clients. The system produces editorial articles, social media posts, and videos, while automated tools verify content against market-specific advertising rules.
The release aligns with a busy schedule for European cricket and the sport’s return to the 2028 Olympic Games. Founder Rohini Sardana, who brings over 20 years of experience to the project, said: "Cricket has a global audience to rival any sport, but betting engagement hasn’t followed."